Sime Darby Opens Third Ford Showroom In Thailand

Sime Darby Vantage (Thailand) Co., Ltd., a division of Malaysia's Sime Darby Motors has opened its third Ford showroom, Ford Sime Darby Charoen Nakhon in the Thonburi district of Bangkok. 

The outlet is the company's third Ford showroom in Thailand. The first is the Ford Ladkrabang showroom, which began serving customers in 2012. This was followed in 2013 with the mega dealership in Sukhapibal 3, offering sales, services, and spare parts and with over 30 service bays and 15 body and paint work bays.

Ford's latest 3S centre is built over 700 square metres of space, is equipped with eight service bays, and conforms to Ford’s Brand@Retail II global standards.

“The Sime Darby Group has served as a major long-term dealer for Ford in many countries, including Thailand. We have a long established relationship with Ford Thailand and we foresee a strong business growth of the company driven by its high-quality vehicles,” said Steven Teo Chin Hun, Managing director of Sime Darby (Thailand) Co., Ltd.

In Malaysia, Sime Darby Motors is known for its involvement with Ford (Sime Darby AutoConneXion), Jaguar and Land Rover (Jaguar Land Rover Malaysia), Hyundai (Hyundai Sime Darby Motors), BMW (Auto Bavaria dealership), Porsche (Sime Darby Auto Performance) and McLaren (Sime Darby Auto Britannia). 

“The latest showroom at Charoen Nakhon is certified for the standard services under Ford’s Quality Care. This certification is given to showrooms that provide outstanding management and excellent world-class after sales services for Ford clients,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand.

“On the occasion of this latest Ford showroom opening I am very pleased to see another step to enhance the efficiency and effectiveness of our services. We will continue our best efforts to provide great customer experiences and the highest satisfaction to Ford clients,” added Yukontorn.