Goodyear is the World’s Most Admired Tiremaker for the Fifth Time in a Row

For the fifth year in a row, Goodyear has been recognised as the world’s most admired tiremaker by Fortune magazine.

According to the magazine, Goodyear finished ahead of its key global tire competitors in overall score and also in seven out of the nine categories it was nominated in.

Based on the score earned, the company also managed to finish second overall in the ‘World’s Most Admired’ awards.

Started in 1983, the Fortune Most Admired list is considered “the definitive report card on corporate reputations.” It uses a rigorous assessment by 3,800 executives, board directors and securities analysts to determine a company’s overall reputation by evaluating innovation, people management, and use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.

The full list, with all categories and related stories will appear in the March issue of Fortune, which will go on sale next Monday, March 20.