BMW Malaysia's Cheaper Child Seat Initiative

BMW Malaysia has just announced that its partnership with Safe ‘n Sound and Childline Foundation for the safety seat subsidy programme for parents in the B40 income group has just gone into phase two.

This is BMW's initiative to help avoid such accidents like this one . According to the Malaysian Institute of Road Safety Research (MIROS), children transported in private vehicles (car, van, 4WD) are the first and second leading cause of traffic related-death among children aged 1–4 years old (43.8%) and 5–9 years old (30.2%) respectively. These figures are eery and all the reason more why initiatives such as this by BMW Malaysia should be applauded. 

The subsidy programme will focus on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kg. 

Each of the snskidz child safety seats will be made available with the RM50 in subsidy amount, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. The snskidz Ace will be available at a subsidised price of RM99 (RRP: RM199) while the snskidz Sport and snskidz Proto will be priced at RM169 (RRP: RM269) and RM249 (RM349) respectively. 

Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at this dedicated microsite: https://shopee.com.my/m/bmw-child-safety-seat-subsidy-programme. 

The programme is supported by Shopee as they have been made exclusive E-Commerce Partner alongside baby and children goods brands-KU.KU Duckbill and Otomo, educational toys and games distributor-Mideer, food storage sealing solutions provider-Ankou, and car performance parts and accessories provider-Kakimotor.

Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia said, “Our aim with this initiative has always been to make the use of child safety car seats instinctively mandatory; a basic practice by parents to ensure that children are always safe in cars. We are very pleased that these brands have come in to help us to not only advocate the importance of child safety seats but also to make more child safety seats accessible to those in the B40 income group. We hope more partners will continue to join us in taking ownership of this shared responsibility as we move towards collectively affecting change.”

In hopes of accelerating the delivery of child safety seats amongst the first 25,000 registrants, BMW Malaysia, Safe ‘n Sound and Childline Foundation are also initiating a public fundraiser on the microsite mentioned above. There is no minimum amount of contributions. All funds raised will be channeled to Childline Foundation to subsidise as many child safety seats as possible for the remaining registrants. “The new partners coming in to help us with this programme could not arrive at a better time, especially in light of the upcoming Hari Raya Aidilfitri celebrations.

We want to continue to urge individuals, partners and companies who have the means to help subsidise these child safety seats to come together and take part in this movement to make child safety seats the first thing parents think about when they have their children in vehicles–whether by raising greater awareness on the topic through education, making child safety seats more accessible, or reaching out to us to be a part of the subsidy programme. We do hope to further accelerate delivery with the help and support from all Malaysians nationwide,” added Ambi.