BMW Group Malaysia Has A New Managing Director And CEO In Hans de Visser

Hans de Visser will assume leadership responsibilities in Malaysia from the current Managing Director, Harald Hoelzl from 1st May 2021.

BMW Group Malaysia will welcome a new Managing Director and Chief Executive Officer in the form of Hans de Visser effective 1st May 2021. De Visser will take on the role currently filled by Harald Hoelzl who will take on a new role at BMW Group AG. 

Hans de Visser - incoming Managing Director and Chief Executive Officer for BMW Group Malaysia

De Visser has been with the BMW Group for over 29 years in various capacities beginning as a Manager in Marketing Communications with BMW Motorrad, Munich to his current role as the Marketing Director of BMW Russia. He has served in various other Sales and Marketing positions across the Middle East, Central Eastern Europe, Spain as well as in the BMW Group headquarters in Munich. 

A staple dashing figure at almost all BMW Group Malaysia events, Harald will initially help the transition of De Visser for the first two months before taking on a new role for the BMW Group in Vienna, Austria. 

Harald previewing the BMW 430i M Sport Coupe

In his time in Malaysia, Harald led BMW Group Malaysia back to the top spot with over 52% of the segment’s market share, the highest for the premium automaker in the world. BMW Group Malaysia also recorded its highest achievements in its Net Promoter Scoring (NPS) for its customer satisfaction, achieving over 90% positive satisfaction responses from customers in their feedback regarding experiences with the BMW and MINI brands in 2020 – the second highest achievement in the BMW Group’s network.

Harald also successfully led BMW Group Malaysia to become the number one Electrified Mobility provider and the number one locally produced automotive assembler in the country.

Terima kasih Harald for your hospitality over the years and selamat datang Hans, the team at Carlist.my look forward to meeting you in person soon!