2014 Beijing: All-New Peugeot 408 Quietly Rolled Out, On Sale In China In Late-2014

While most of Peugeot's press materials have been focusing on the Peugeot Exalt concept car, the company quietly rolled out the next generation Peugeot 408 without much fanfare.

The exterior design now sports the similar design cues adopted by the all-new Peugeot 308, which is yet to be launched in Malaysia.

Compared to the current generation Peugeot 408, the all-new model is huge! The stretched rear window suggests that its wheelbase has been extended to appeal to Chinese buyers, who put great importance on rear legroom.

Peugeot did not provide any official information regarding the car, but a Peugeot employee told us that its wheelbase is now 2,730 mm, 20 mm longer than before.

He also said that the car is estimated to go on sale in China at around the third quarter of this year. More information will be revealed closer to the launch timing.

 The show car's doors were locked and the car's windows were heavily tinted so we were not able to get any interior pictures but there are some pre-event pictures circulating around the Internet that shows that the all-new 408 will feature a dashboard design that's similar to that adopted in the Peugeot 208.

The side fenders are adorned by a tiny badge that appears to read 'e-THP.' We are not sure if this is referring to Peugeot's latest 1.2-litre 130 hp engine. The engine seems a bit too small for a car of this size though, although we do recognize that this engine already powers the all-new Peugeot 308 in Europe.

We will try to get more pictures later, hopefully with the blue-effects overhead lights switched off.