Sporty Geely Bin Rui And SX11 First Products To Ride On Latest Platform

Geely has just announced the two latest products that will be utilizing its latest B-segment Modular Architecture (BMA), the Bin Rui sedan and the SX11 SUV.

BMA is designed to be the backbone for products in the B-segment, with a wheelbase ranging from 2,550 millimetres to 2,700 millimetres, and equipped with a range of small displacement conventional and hybrid powertrains such as the 1.5TD that was developed with Volvo Cars.

The Bin Rui (缤瑞) sedan, which was previewed to select media earlier this year, is aimed at the compact segment, specifically at younger consumers due to its sports orientated design, dynamic driving experience and high levels of onboard technology.

The Bin Rui sedan is built on a 2,670-millimetre wheelbase, measuring a length of 4,680 millimetres, and a width of 1,785 millimetres, making it closer to a C-segment product as these figures are actually identical to the dimensions of the Proton Preve.   

Popular B-segment models such as the Honda City and Toyota Vios each have a wheelbase of circa 2,600 millimetres and a length of no more than 4,500 millimetres. B-segment cars also traditionally have a width of 1,700 millimetres. 

The new SX11 SUV Crossover will be officially unveiled later this year and will utilise a 1.5TD engine jointly developed by Geely Auto and Volvo Cars. With its 177 hp and 255 Nm of torque, the SX11 achieved an average 0 – 100 km/h acceleration time of 7.9 seconds in a recent benchmarking test, faster than many of its rivals, including those from luxury brands.

Both the Bin Rui sedan and the SX11 Crossover will be officially launched in the third and fourth quarters of 2018.