It's no surprise that with global market trends pointed at SUVs, Proton may very well be bold enough to return to Australia. According to GoAuto, Proton looks ready to come back to a market that they left back in 2017 after seeing a severe drop in sales. The actual business case for returning will be studied over the next 24 months, whereupon a decision will be made as to whether it's viable for Proton to re-enter the Australian market.
But more than that, it is becoming clear what Proton's position is in the partnership with Geely - and it's one that Malaysians can be proud of. Speaking to GoAuto at the show, Geely head of international PR Ash Sutcliffe said "Proton have a lot of experience in developing right-hand-drive cars, and their chassis and platform development is really helpful for Geely,”
“For example, we do a lot of testing in Malaysia that we can’t do in China – hot-weather testing, when it’s cold here we can go there, and they have fantastic facilities, and they’ve got a lot of talent in developing right-hand-drive cars. So the match together is quite good.”
That being said, Proton would have to compete against the all-electric Geometry sub-brand from Geely, which may or may not be a better business case give the government's favourability for electric vehicles. In either case, to see Proton expanding into various other regions is a big step - perhaps going even further than they had in the past.
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