Perodua 1st Half 2016 Performance Review - 10,115 Bezza bookings
Auto NewsPerodua today announced that it maintains its 2016 sales target of 216,000 units, driven by strong response towards the Perodua Bezza sedan. As of 26th July 2016, Perodua has collected 10,115 bookings, just five days after the launch.
Perodua President and CEO, Datuk (Dr) Aminar Rashid Salleh commented, “We began mass production of the Perodua Bezza since June and have a ready stock of 7,000 units as of 21st July 2016, by 31st July, we expect to have 9,000 units ready for delivery nationwide.”
Despite moderate sales growth in the automotive sector, Perodua managed the delivery of 97,400 units in the first six months of 2016 and plans to deliver a further 118,600 units in the second half of the year.
The Perodua Bezza has averaged 1,000 bookings per day since booking opened on 16th July 2016 and 500 vehicles have been delivered thus far. As for the other three Perodua models on sale, the sales breakdown for the first half of 2016 is as follows:
- Perodua Axia: 51,100 units
- Perodua Myvi: 28,100 units
- Perodua Alza: 18,150 units
Perodua has enjoyed an increase in market share from 33.7% to 35.5% year-on-year (YOY) despite the reduced Total Industry Volume (TIV). The Malaysian Automotive Association (MAA) has downgraded the projected TIV for 2016, from 650,000 units to 580,000 units amidst the volatility of the global economy and soft consumer sentiment.
Datuk Aminar does admit, however, that the worrying factor is that the non-national manufacturers currently enjoy a bigger market share compared to national manufacturers - 51 percent versus 49 percent. Of this, Perodua contributes 33 percent and Proton a further 16 percent. The national market share has, however, showed improvement, gaining traction during the first half of 2016.
Perodua maintains a cautiously positive outlook for the second half of 2016. Despite the revised TIV forecast, Bank Negara’s reduction of Overnight Policy Rates (OPR) and softer Gross Domestic Product (GDP) outlook, the company believe the introduction of the Bezza will drive consumer interest and bolster sales requirements.
Perodua aims to round-off 2016 with an overall TIV market share of 37 percent.