Hyundai SUVs' Futuristic Design Gain International Recognition

Hyundai’s all-new Kona, Santa Fe, and Nexo have been recognized as Silver Award winners at the 2018 International Design Excellence Awards (IDEA) by the Industrial Designers Society of America (IDSA) for their forward-thinking design and distinct styling.

The three vehicles, which highlight Hyundai’s expanding SUV offerings and bold new design language, were recognised by IDEA as designs that are capable of improving the quality of life, and pushing boundaries through innovation.

As Hyundai’s first entry in the subcompact SUV segment, the Kona was designed with the “urban adventurer” in mind, boasting a “Spartan helmet” design in the front.  It also pulls together short, abrupt, sharp turns to have a spontaneous language and reflect the lifestyles of its young demographic.

Meanwhile, the all-new Santa Fe features Hyundai’s signature cascading grille and a composite light design comprising LED Daytime Running Lights positioned sleekly above the LED headlights.

The exterior design is characterized by a powerful, wide stance and an athletic body, as well as a profile which features a dynamic character line that goes all the way from the headlights to the taillights.

Last but not the least, the all-new 2019 Nexo is Hyundai’s second-generation fuel cell electric vehicle. Its exterior design echoes the innovative energy source, exuding pure and calm styling with its streamlined silhouette and floating roof.

The Nexo also happens to be the first dedicated hydrogen-powered SUV, combining the utility and reliability of an SUV with cutting-edge autonomous driving capabilities, smart advanced driver assistance systems and one of the strongest powertrains in the segment.

Conducted annually by the IDSA, IDEA judging is based on the following criteria for Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.