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Home News Auto News Hyundai Opens Genesis Studio in Hanam, South Korea Hyundai Opens Genesis Studio in Hanam, South Korea Auto News Aswan | September 06, 2016 12:54 pm The Genesis sub-brand was launched by Hyundai late last year as a way for them to step up into the premium market without having to dilute or stretch their own brand image. It was born out of the need for a premium marque, and the Genesis name allows for Hyundai engineers to develop their products without restriction and to distance themselves from their more mass-market products. Their first ever brand space will be launched later this week in South Korea, in the 'Starfield' cultural complex just 30 kilometres east of Seoul. It's an area in which the brand can express itself and put on display its directions and principles, as well as to draw visitors to experience and understand the Genesis brand. It is said to be the first of many more to come, as Genesis is no doubt testing the water with this first attempt. Visitors will be able to experience the materials and technologies on display, as well as see the G90, G80, and G80 Sport models on display. The G80 Sport itself was only launched earlier this year and is yet to be on sale. Test drives and bookings will be available at the space, along with consultation from Genesis experts if customers so require it. It's an interesting take on the showroom concept, perhaps blending showroom and exhibition, but it certainly looks like it will work in favour of this new Korean luxury brand. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Brand Space g80 G80 Sport G90 Genesis Hyundai South Korea Print Related News 2021 Genesis G80 - The New Pretty Boy Of Sporty-ish Luxury Auto News Jim Kem | April 01, 2020 Off the bat, this is a great looking car. Probably the most macho thing to come out of South Korea, actually. It’s the all-new G80 from Genesis. ... Designated Survivor 60 Days Is A K-Drama Featuring Hyundai’s Flagship Cars Auto News Hans | February 15, 2021 Designated Survivor 60 Days is a Korean remake of a similarly titled serial drama by NetFlix. The drama is aired over Korea’s TVN network but of ... Hyundai Previews The G90, Its New Range-Topping Luxury Saloon Auto News Jim Kem | November 11, 2015 That didn’t take long, did it? South Korean automaker Hyundai has revealed its first renderings of its upcoming flagship sedan, named the G90, that ... Here Is The Genesis G90 Revealed, The New Flagship From Hyundai’s New Luxury Sub-Brand Auto News Jim Kem | December 10, 2015 Roughly one month ago, Hyundai revealed its plans to split its luxury division into a new sub-brand - a new badge under which all their forthcoming ... Comments
Hyundai Opens Genesis Studio in Hanam, South Korea Auto News Aswan | September 06, 2016 12:54 pm The Genesis sub-brand was launched by Hyundai late last year as a way for them to step up into the premium market without having to dilute or stretch their own brand image. It was born out of the need for a premium marque, and the Genesis name allows for Hyundai engineers to develop their products without restriction and to distance themselves from their more mass-market products. Their first ever brand space will be launched later this week in South Korea, in the 'Starfield' cultural complex just 30 kilometres east of Seoul. It's an area in which the brand can express itself and put on display its directions and principles, as well as to draw visitors to experience and understand the Genesis brand. It is said to be the first of many more to come, as Genesis is no doubt testing the water with this first attempt. Visitors will be able to experience the materials and technologies on display, as well as see the G90, G80, and G80 Sport models on display. The G80 Sport itself was only launched earlier this year and is yet to be on sale. Test drives and bookings will be available at the space, along with consultation from Genesis experts if customers so require it. It's an interesting take on the showroom concept, perhaps blending showroom and exhibition, but it certainly looks like it will work in favour of this new Korean luxury brand. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Brand Space g80 G80 Sport G90 Genesis Hyundai South Korea
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
2021 Genesis G80 - The New Pretty Boy Of Sporty-ish Luxury Auto News Jim Kem | April 01, 2020 Off the bat, this is a great looking car. Probably the most macho thing to come out of South Korea, actually. It’s the all-new G80 from Genesis. ...
Designated Survivor 60 Days Is A K-Drama Featuring Hyundai’s Flagship Cars Auto News Hans | February 15, 2021 Designated Survivor 60 Days is a Korean remake of a similarly titled serial drama by NetFlix. The drama is aired over Korea’s TVN network but of ...
Hyundai Previews The G90, Its New Range-Topping Luxury Saloon Auto News Jim Kem | November 11, 2015 That didn’t take long, did it? South Korean automaker Hyundai has revealed its first renderings of its upcoming flagship sedan, named the G90, that ...
Here Is The Genesis G90 Revealed, The New Flagship From Hyundai’s New Luxury Sub-Brand Auto News Jim Kem | December 10, 2015 Roughly one month ago, Hyundai revealed its plans to split its luxury division into a new sub-brand - a new badge under which all their forthcoming ...