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Renowned Racing Driver Alex Yoong Joins iCarAsia

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Renowned Racing Driver Alex Yoong Joins iCarAsia

Renowned Malaysian racing driver Alex Yoong has joined iCar Asia in May 2015 in a move to further strengthen iCar Asia's fast growing role in the automotive content space in the region.

Yoong will play an important role in the video content space, regularly getting behind the wheel for test drives, reviews and entertaining segments for iCar Asia's leading automotive websites Carlist.myLiveLifeDrive.com

GM of Media for iCar Asia Tim Fleming commented, "This is exciting news for the team and most importantly, for our automotive audience across Malaysia. Alex's driving experience, automotive knowledge and superior car handling skills will not only provide for quality entertainment but will also be a highly credible voice of reason for car buyers in making the right purchase decision.”

Yoong is currently the reigning Audi R8 LMS Cup Asia Champion. He became the first Malaysian to race in Formula One starting at the 2001 Italian Grand Prix until end of 2002. The Kuala Lumpur-born talent then raced in A1 GP series from 2005-2008 and nailed four victories. Yoong also raced in Le Mans 24 Hours twice where he won Rookie of the Year. He was also the head of driver development for the Caterham F1 team. Other than racing, he still commentates on F1 with Fox Sports Asia. 

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Jim Kem

Jim Kem

Content Producer

There's just something about cars. It's a conveyance, it's a liability, it's a tool; but it can also be a source of joy, pride, inspiration and passion. It's much like clothes versus fashion. And like the latter, the pursuit of perfection never ends.


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