Proton Opens Upgraded 3S Center In Bintulu

PROTON Holdings Bhd, part of its ongoing nationwide transformation exercise, has opened its latest upgraded 3S center in Bintulu, Sarawak, to cater to the increasing number of Proton owners in the area.

The refreshed 3S (sales, service, spare parts) center is operated by Supernau Motors Trading Sdn Bhd, which has been an authorized Proton dealer for the past 14 years, serving customers in Bintulu as well as the surrounding areas of Tatau, Sedauh, and Mukah. Currently, there are two Proton Edar outlets in Bintulu, with Supernau’s being the first 3S center in the area.

The facility occupies a 1200 square meter area and had an initial building cost of RM4 million. Comforts include a customer lounge and a meeting room, with Astro channels and free high-speed WiFi connectivity throughout. On the outside, its equipped with four service bays enabling the facility to service up to 30 cars per day. Supernau is rightfully proud of this new center especially after being declared winner of the Proton Edar Best Improved Service Center along with placing 4th on Proton’s Best Service Center for 2013 and 2014.  

“PROTON Edar has since started its transformation initiatives by upgrading selected outlets into 3 and 4S centres. The event with our dealer, Supernau today marks the first transformation initiative for East Malaysia. Supernau will cater to the needs of customers in both the residential and industrial areas of Bintulu. The new refreshed facility is another testimony of Proton’s commitment towards our customers,” said Proton Edar Sdn Bhd’s Chief Executive Officer Norzahid Mohd Zahudi. He then added, “Bintulu is currently undergoing significant progress in infrastructure development. Addressing such potential was key in our decision to re-fresh our outlets in this area,”.

Further still, for its Sarawakian customers, Proton is offering a special Chinese New Year promotion package with rebates of up to RM7,988 on selected models. The newly upgraded 3S center can be found at: Lot 4401, Jalan Tun Razak, Tanjung Batu, 97000 Bintulu, Sarawak.

Proton's total network of service outlets now stands at 270 facilities across Malaysia, 16 of which have been upgraded to 4S centers.