Land Rover Sets New Guinness World Record To Celebrate 70th Anniversary

In an effort to celebrate Land Rover’s 70th anniversary, 632 vehicles set a new Guinness World Record in Bad Kissingen, Bavaria, for the largest parade of Land Rovers.

More than 1,500 customers and fans joined the record-breaking 7.4 km parade, led by two film stars, Heino Ferch in his Land Rover Defender and Kostja Ullmann in a Range Rover Evoque Convertible.

The German parade beat the record of 516 Land Rovers set in Portugal in 2014.

The Bad Kissingen parade featured a wide range of models including many classic Defender models, which were accompanied by the Land Rover Discovery, Discovery Sport, Freelander models, and also the complete Range Rover line-up which includes the Range Rover, Range Rover Sport, Evoque and Velar.

Jan-Kas van der Stelt, Managing Director of Jaguar Land Rover Germany said, "It was a fantastic atmosphere on the day and a great pleasure for us to celebrate the 70th anniversary of our brand with more than 1,500 enthusiastic Land Rover fans, friends and families. We thank everyone who helped us to bring this together.”

Guinness World Records sent an official adjudicator from its London headquarters, who observed and controlled the strict criteria with two independent referees.

To set the record, all Land Rover vehicles had to be constantly in motion throughout the parade whilst there could be no more than a gap of two vehicle lengths between cars.