Go Auto Penetrates Batam

Go Auto, the sole distributor for Haval vehicles in Malaysia has recently expanded its business into Batam, Indonesia.

Batam is the latest market in the ASEAN region to be penetrated by Go Auto after Cambodia and Brunei.

The expansion is in line with Go Auto's plan to turn Malaysia into the regional assembly hub for the Haval SUV.

Three models – H1, H2 and the H8 were introduced in Batam last week, and it is said that a total of almost 100 bookings were already received from the newly penetrated market by Go Auto, which aims to sell 400 units this year.

"Other than Cambodia, Brunei and Batam, Go Auto is also planning to enter several other ASEAN countries including Vietnam, Philippines and Myanmar between this year and next year,” said the company’s CEO, Ahmad Azam Sulaiman.

“We also have demand coming in from Singapore which we think is fascinating. It’s not due to market value but more on the brand itself. Haval's arrival in Singapore will be a benchmark for the brand in ASEAN," he added.

Established in 2014, Go Auto was appointed by the Great Wall Motor (GWM) as the manufacturer and only legal distributor for Haval SUV and GWM in Malaysia and the ASEAN market.

The company also made history in the local automotive sector by being the first company awarded with car manufacturing license for energy efficient vehicles (EEVs) by the International Trade and Insustry Ministry (MITI) under the National Automotive Policy (NAP) 2014.

Go Auto has since tapped into Cambodia, Thailand as well as Brunei markets through the Haval M4 and H2 models.