Ford Continues Educating Drivers On Safety Through DSFL Programme

According to the Malaysian Institute of Road Safety Research (MIROS), more than 43 percent of Malaysian drivers use their mobile phones while driving, which mean that close to half of all Malaysian drivers are putting themselves and others in danger while behind the wheel.

So, in an effort to educate these drivers to be more vigilant while on the road which would in turn reduce the number of road accidents, Ford and its local distribution partner Sime Darby Auto Connexion (SDAC) recently organised the Ford Driving Skills for Life (DSFL) programme.

Held at the Malaysia Agro Exposition Park Serdang (MAEPS) over two days, more than 50 licensed drivers from corporate partners comprising telecommunications, highway maintenance and utilities companies participated in the programme. 

The programme was conducted through a mix of classroom and practical training sessions where drivers were offered hands-on driving experience.

An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.

According to SDAC, the DSFL workshops aim to address various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raise awareness on distracted driving caused by mobile phone use or tiredness.

“Ford Driving Skills for Life provides Malaysian drivers with the tools and resources needed for safe driving. Road safety is a very serious issue and we take pride in our ability to help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

Globally, Ford DSFL is now in its 15th successful year of training licensed drivers of all ages. To date, the program has trained more than 1 million individuals in safe driving practices.