Feel Intelligent Drive Is Mercedes-Benz' Way Of Taming The Lion

When it comes to luxury cars, Mercedes-Benz is always looking ahead for ways to make the drive that little bit more pleasant. Perhaps it's a little peculiar to focus on the driver in a car like the S-Class, but it is a valid point in other markets where the S-Class is still driven by the owner from time to time. 

In this short spot, Mercedes is showing off their Feel Intelligent Drive system. It's one that includes air-conditioning, fragrance, light, music, and seat massage features which are personalized to your taste and make you feel a little better. The best example for this is the metaphorical lion- head of a young company and faced with all kinds of stressors through his day- that is, until he steps into his S-Class for the drive home. In this sense the lion has been 'tamed' by this particular luxury feature.