Bridgestone Opens First Select Store in Malaysia

Taking an entirely new approach to tyre retailing, Bridgestone Tyre Sales Malaysia has introduced their first Bridgestone Select (B-Select) store in Malaysia. Located in Balakong and wholly owned by Bridgestone’s retail sales partner, Racing Z Tyre Sdn Bhd, the B-Select concept store aims to provide premium service through a customer-friendly environment that is dedicated to “Serving the Best for Your Car”. 

Based on a well-established retail model that was first introduced in Australia in 2006, with similar concept stores now open in New Zealand, India, Vietnam, Singapore, and South Korea, the B-Select store sets itself apart by offering a pleasant and inviting store environment where customers are presented with a more user-friendly information and greater transparency in the purchase process.

Beginning with the tyre selection process, B-Select presents clear pricing and explanation on its products, with personnel present to help customers choose a tyre that suits them and their cars best. The store also provides tyre fitment, balancing, and alignment services for all types of vehicles including newer high-end vehicles equipped with Run Flat Technology tyres, all of which are carried out with professional equipment that follows high safety standards.  

According to Bridgestone Malaysia’s managing director Jo Takekawa, the B-Select store is more customer-centric with glass panel lounges that allow customers to view their cars, and features a colour coded floor plan to help customers navigate the store safety. To ensure total customer satisfaction, B-Select store personnel will also follow-up on the customer’s purchase even after they have left the store. Bridgestone Malaysia says that they will be expanding their B-Select stores nationwide, with plans to open two B-Select stores annually.

Racing Z Tyre, who has been partnering with Bridgestone Malaysia for the last 15 years, is located at Jalan PDR 5, Kawasan Perniagaan Desa Ria, Balakong.

As part of Bridgestone’s on-going nationwide campaign from now till 31^st March 2015, customers who purchase any four Bridgestone passenger or 4x4 tyres from a new B-Select store will also qualify for a Petronas Gift Card with a preloaded value of RM40, or an Alain Belon backpack for free.